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Who’s driving the bus? Considering data-driven, outcome-based insurance strategies


I think we can all agree a key difference today versus 20 years ago is the ability to instantaneously create, analyze and measure data. Data tends to speak louder than traditional marketing techniques because it cuts through the “sales” lingo and provides the facts. Most sales organizations are guilty of trying to sell something one way or another but at the end of the day, who likes to “be sold” or listen to someone tell you about how great they are? Then, they ask you to just “take their word for it?”

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